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Winners of Munchies Snackathon competition

The IBA Karachi is proud to announce that its students from the BBA program, Khazina Siddiqui, Muhammad Shahmeer Kamran, Maria Malick, Minahil Emad and Muhammad Ali excelled in the Munchies Snackathon competition and were awarded PKR 100,000.

The Munchies Snackathon is a marketing competition aimed at raising awareness for a snack delivery app Munchies. The competition featured leading national universities including, LUMS, IoBM, IVS, and IBA, each of which had a week to execute a unique brand awareness campaign on Munchies social media platforms.

The competition came down to devising the best buzz marketing strategies for the Munchies App to gain traffic for the new service. IBA student team, Diamonds, did phenomenally with a reach of 110,840 on Facebook and 66,080 impressions on Instagram. Additionally, a staggering 1785 orders were placed within 5 days on the Munchies App with the Promo Code Diamonds. Team Diamonds won this competition with flying colours by proving their mettle in all aspects of the competition.