SBS hosts an insightful session on Ipsos Global Trends: In Search of a New Consensus

November 06, 2024:IBA-SBS hosted an insightful session on Ipsos Global Trends: In Search of a New Consensus, featuring key insights from the Ipsos Global Trends (IGT) study. The session featured Mr. Abdul Sattar Babar, CEO of Ipsos Pakistan, and Mr. Simon Atkinson, Ipsos Global Chief Knowledge Officer, as the guest speakers.

The session explored key insights from Ipsos' global study, highlighting the 23 core human values shaping public opinion and behavior across 50 countries, including Pakistan.

Ipsos Global Trends is a powerful tool for anyone seeking to understand the complex interplay of social, economic, and cultural forces shaping our world today.