IBA MBA students develop communication plans for renowned brands
IBL HealthCare assigned seven live projects under the banner of "Dare to Innovate" to the IBA students of two MBA classes (Brand Management and Marketing Management), in the Fall 2020 semester.
The student groups worked for five weeks to develop a comprehensive communication plan for their assigned brand. The project presentations were held at the IBL HealthCare's office where the projects were assessed by IBA faculty, Assistant Professor Marketing and Director QEC, Dr. Saima Husain and the IBL team.
The top three performers from each class were awarded monetary and merchandize based rewards by the company. The winners were announced in a ceremony held at the G & T Auditorium, IBA Main Campus.
The IBL team commended the students for their hard work and innovative communication plans.