IBA hosts a session with industry leaders to discuss the future of business education

May 21, 2024: The School of Business Studies and Alumni Affairs Department at the IBA Karachi hosted an engagement session with the senior industry leaders and entrepreneurs, as well as IBA faculty and Program Directors.

The topic of the meeting was charting the future course for the School of Business Studies. Dr. Abdullah Zafar, Dean SBS shared the School’s vision and apprised the audience about the current situation regarding the School.

The discussion commenced with an introduction of the newly formed School of Business Studies. It then moved to issues surrounding the changing dynamics of business education, which is constantly evolving and the need to keep up with the ever-changing demands of industry. The universities are offering a wide range of courses that cater to various aspects of business. One of the key areas of focus is entrepreneurship. Many business universities now offer courses that delve into the world of startups, innovation, and creating your own business. These courses equip students with the knowledge and skills needed to navigate the challenges of entrepreneurship and develop their own ventures. Another important aspect discussed was digital marketing. With the rise of technology and the internet, businesses now heavily rely on digital platforms for marketing and advertising. Future courses often include modules on digital marketing, covering topics such as social media marketing, search engine optimization, and data analytics.

Additionally, courses in finance, accounting, human resources, and supply chain management continue to be fundamental in business education. These subjects provide students with a solid foundation in the core areas of business and are essential for understanding the intricacies of running a successful organization.

The entrepreneurs suggested that the future of business education is likely to be influenced by emerging trends such as artificial intelligence, blockchain, and data analytics. Therefore, as technology advances, universities may introduce courses that focus on these cutting-edge topics to prepare students for the future of business.

The diverse and dynamic future course offerings at the business school reflect the evolving needs of the business world. From entrepreneurship and digital marketing and core business subjects, these courses aim to equip students with the knowledge and skills required to excel in their chosen fields.