IBA-CED organized an e-commerce awareness session with the CEO of Brakley Learning

October 26, 2022: Center for Entrepreneurial Development (CED), IBA organized an awareness session on e-commerce, where the guest speaker was Mr. Usman Akhtar, CEO Brakley Learning.

On behalf of IBA-CED, Mr. Mohammad Talha, Assistant Manager Incubation and team members, Mr. Shahid Iqbal, Executive, IBA-CED and Mr. Raza ul Mustafa, welcomed Mr. Akhtar and the Brakley team.

This session was conducted at IBA City Campus and was attended by the IBA students, CED incubatees, faculty members from different institutions including Dr. Mujahid, Mohammad Ali Jinnah University Karachi; Dr. Aziz, Federal Urdu University, Mr. Khateeb Khalil, City School PAF Chapter, and staff members of IBA.

Mr. Akhtar gave a detailed overview of the e-commerce trade on Amazon to the participants. He also gave some practical guidelines for successfully starting a business on Amazon with limited resources. Moreover, he conducted the session in an interactive manner and comprehensively answered the queries of the participants. Furthermore, Mr. Akhtar shared his inspirational e-commerce journey spanning over 12 years and how he became successful. At the end of the session souvenirs were awarded to the honorable speaker.