SBS organized a session on 'How Market Research Could Help Understand Consumer Behavior Better and Develop Effective Marketing Strategies'
February 11, 2023: Department of Marketing, School of Business Studies (SBS), IBA organized an intellectually stimulating expert panel discussion on 'How Market Research Could Help Understand Consumer Behavior Better and Develop Effective Marketing Strategies'. Panelists included Mr. Noaman Asar, CEO Oula; Ms. Ayesha Athar, Head CMI – Unilever Pakistan & Nepal; and Ms. Batool Ahmed, CEO Storytellers; with a combined industry experience of more than two decades. The session was moderated by Dr. Farah Naz Baig, Assistant Professor and Chairperson, Department of Marketing, and was aligned for the students of SBS studying 'Marketing Issues in Pakistan'. The session concluded with a Q&A session. Seasoned faculty members, Dr. Nida Aslam Khan, Assistant Professor and Program Coordinator MS Marketing; and Ms. Yasmin Zafar, Visiting Faculty, SBS; thanked the panelists and presented them with tokens of appreciation.