Faculty Profile

Sumayyah Khurshid Khan

Lecturer

Department: Marketing

Specialization: Marketing

Onboard Status: Available

Email: skkhan@iba.edu.pk


Work Experience

  • Lecturer and Director Undergraduate Programs-SBS at Institute of Business Administration, Karachi (Aug-2017 to PRESENT)

Academic Qualification

  • MS (Marketing), The University of Texas at Dallas - 2017
  • BBA (Hons) , Institute of Business Administration, Karachi - 2014

Research Interests

  • Marketing

Courses Taught

  • CULMINATING EXPERIENCE II
  • DIGITAL MARKETING
  • EXPERIENTIAL LEARNING PROGRAM (ELP)
  • INTRODUCTION TO MARKETING ANALYTICS
  • MARKETING ISSUES IN PAKISTAN
  • METHODS IN BUSINESS RESEARCH
  • PRINCIPLES OF MARKETING
  • SOCIAL MEDIA MARKETING
  • SOCIAL MEDIA MARKETING

Research Output

Journal Publication(s)

    Case(s)

      Book(s)

        Conference(s)

          Other(s)


            Projects

            List to come