Faculty Profile

Dr. Asim Shabir

Assistant Professor

Department: Marketing

Specialization: Marketing

Onboard Status: Available

Email: ashabir@iba.edu.pk


Work Experience

  • Assistant Professor at Institute of Business Administration, Karachi (Aug-2023 to PRESENT)
  • Assistant Professor and Program Coordinator BBA at Institute of Business Administration, Karachi (Nov-2022 to Jul-2023)
  • Assistant Professor at Institute of Business Administration, Karachi (Aug-2022 to Oct-2022)
  • Assistant Professor and Program Coordinator (MBA Program) at Institute of Business Administration, Karachi (Feb-2021 to Jul-2022)
  • Assistant Professor at Institute of Business Administration, Karachi (Jul-2020 to Jan-2021)
  • Adjunct Faculty at Renne Business School, France (Feb-2020 to May-2020)
  • Assistant Professor at Shaheed Zulfikar Ali Bhutto Institute of Sci & Tec (Jan-2020 to Jun-2020)
  • Adjunct Faculty at IAE Aix Marseille Graduate School of Management, (Feb-2019 to Apr-2019)
  • Adjunct Faculty at Y Schools, Troyes, France (Sep-2018 to Dec-2019)
  • Adjunct Faculty at Kedge Business School, Marseille, France (Sep-2017 to Dec-2019)
  • Lecturer at Shaheed Zulfikar Ali Bhutto Institute of Sci & Tec (Sep-2014 to Jan-2019)

Academic Qualification

  • PhD (Marketing), IAE Aix Marseille Graduate School of Management, Aix en Provence, France - 2019
  • MS (Marketing Research), IAE Aix Marseille Graduate School of Management, Aix en Provence, France - 2016
  • MBA (Marketing), IBA Sukkur - 2012
  • BBA (Marketing), Shah Abdul Latif University, Khairpur, Pakistan - 2008

Research Interests

  • Marketing

Courses Taught

  • ADVANCED & APPLIED BUSINESS RESEARCH
  • ADVANCED QUALITATIVE RESEARCH
  • APPLIED BUSINESS RESEARCH (QUALITATIVE)
  • APPLIED BUSINESS RESEARCH (QUANTITATIVE)
  • DARK SIDE OF MARKETING
  • DIGITAL MARKETING
  • EXPERIENTIAL LEARNING PROGRAM (ELP)
  • FOOD PRODUCTS MARKETING
  • MBA PROJECT
  • MBA PROJECT (PART-1)
  • MBA PROJECT (PART-2)
  • METHODS IN BUSINESS RESEARCH
  • MS THESIS
  • PRINCIPLES OF MARKETING

Research Output

Journal Publication(s)

  • Dr. Asim Shabir ,"Knowledge Structure of New Energy Vehicle Policy Research: Mapping analysis and future research agenda",Johnson Matthey Technology Review,Jan 01, 2024,,
  • Dr. Ubedullah Khoso, Dr. Asim Shabir ,"Scarcity Appeals in Cross-Cultural Settings: A Comprehensive Framework",Journal of International Marketing,Dec 26, 2023,,
  • Dr. Asim Shabir ,"Food as an ingredient of well-being: from food and well-being to food well-being (FWB): a comparative study",International Journal of Pharmaceutical and Healthcare Marketing,Nov 29, 2023,,
  • Dr. Asim Shabir ,"From Human Acculturation to Brand Acculturation: A Phenomenological Perspective of University Students of Pakistan",Pakistan Business Review,Jul 31, 2022,,
  • Ubedullah Khoso, Dr. Asim Shabir, Shahid Hussain, Veronique Cova, Dr. Asim Shabir ,"When and why consumers choose supersized food?",Spanish Journal of Marketing,May 17, 2022,,
  • Veronique Cova, Julien Bousquet, Cylvie Claveau, Dr. Asim Shabir ,"The changing dichotomy between the sacred and the profane: A Historical Analysis",Journal of Management, Spirituality & Religion,Aug 01, 2018,,

Case(s)

    Book(s)

      Conference(s)

      • Dr. Asim Shabir ,"Unraveling the Impact of Opportunistic Product Recalls on Consumer Emotions, Brand Hate, and Behavioural Reactions: Insights from a Serial Mediation Analysis",ANZMAC 2023, New Zealand,Dec 04, 2023,,
      • Dr. Asim Shabir ,"Understanding attention and emotional response towards skippable digital advertisements",IBA-SBS International Conference,Jun 22, 2022,,
      • Dr. Asim Shabir, Veronique Cova ,"From Psychological Myopia to Food Myopia: A Consumer Perspective",Academy of Marketing Science (AMS),Jun 16, 2020,Canada,
      • Dr. Asim Shabir ,"An exploration of consumer perception of food wellbeing, A cross cultural study",8th International Research Meeting in Business and Management at Nice France 2017,Jul 06, 2017,France,

      Other(s)


        Projects

        List to come