Faculty Profile

Yasmin Zafar

Visiting Faculty

Department: Marketing

Specialization: Marketing

Onboard Status: Available

Email: yzafar@iba.edu.pk


Work Experience

  • - Visiting Faculty at Institute of Business Administration, Karachi (Jun-2016 to PRESENT)
  • - Assistant Professor & Member Library Committee at Institute of Business Administration, Karachi (May-2014 to Jun-2016)
  • - Assistant Professor at Institute of Business Administration, Karachi (Feb-2013 to Apr-2014)
  • - Assistant Professor & Chairperson-Marketing at Institute of Business Administration, Karachi (Jan-2010 to Feb-2013)
  • - Auditor at Northwestern University,Chicago,USA (Sep-2003 to Dec-2003)
  • - Assistant Professor at Institute of Business Administration, Karachi (Jan-2002 to Jun-2016)
  • - Assistant Professor at Institute of Business Administration, Karachi (Aug-2000 to Dec-2009)
  • - Assistant Professor at Institute of Business Administration, Karachi (Jan-2000 to Dec-2001)
  • - AD-HOC Faculty Member at Institute of Business Administration, Karachi (Jan-1997 to Dec-2000)
  • - General Manager, Managment Information System at Dr Ziaddin Hospital,Karachi (Jan-1994 to Dec-1996)
  • - at Freelance Consultant Islamabad (Jan-1991 to Dec-1993)
  • - Financial Analyst Intern at University of SAN FRANCISCO, USA (Jul-1989 to Jun-1990)
  • - Assistant Treasurer at The Chase Manhattan Bank (Jan-1986 to Dec-1988)
  • - Assistant Manager at The Chase Manhattan Bank (Jan-1983 to Dec-1986)
  • - Project Analyst at Banker `s Equity LTD (Jan-1982 to Dec-1983)
  • - Reseach Analyst , Reseach and Development at The Muslim Commerical Bank (Dec-1979 to Dec-1982)

Academic Qualification

  • MBA (Marketing), University of San Francisco, San Francisco, USA - 1990
  • MBA , Institute of Business Administration, Karachi - 1979
  • BSc (Experimental Food and Institutional Management), University of Karachi - 1976

Research Interests

  • Marketing

Courses Taught

  • BRAND MANAGEMENT
  • CONSUMER BEHAVIOR
  • CONSUMER BEHAVIOR
  • DIRECT MARKETING
  • EXPERIENTIAL LEARNING PROGRAM
  • MARKETING ISSUES IN PAKISTAN
  • MARKETING MANAGEMENT
  • MEDIA MANAGEMENT
  • METHODS IN BUSINESS RESEARCH
  • Mgmt & Organizational Behavior
  • PRINCIPLES OF MANAGEMENT
  • PRINCIPLES OF MARKETING
  • RETAIL MANAGEMENT
  • SERVICES MARKETING
  • STRATEGIC MARKETING

Research Output

Journal Publication(s)

    Case(s)

      Book(s)

        Conference(s)

          Other(s)


            Projects

            List to come