Faculty Profile

Qashif Effendi

Visiting Faculty

Department: Marketing

Specialization: Marketing

Onboard Status: Available

Email: qeffendi@iba.edu.pk


Work Experience

  • - General Manager at Greeniche Natural Health Inc (May-2022 to PRESENT)
  • - CEO at Three Musketeers Kids Company (Private) Limited (Sep-2021 to Apr-2022)
  • - CEO at Reem Rice Mills Pvt Ltd (Jun-2015 to PRESENT)
  • - Group Head Sales & Marketing at Abu Dhabi National Industrial Projects Co. (Apr-2010 to Dec-2014)
  • - Commercial Director at Tetley UK (Dec-2004 to Sep-2008)
  • - Marketing Manager at Unilever Pakistan (Dec-1999 to Nov-2004)
  • - Marketing & Sales Head at Philips Electrical Industries of Pakistan Limited (Mar-1996 to Nov-1999)
  • - Marketing Associate at Caltex (Jan-1995 to Feb-1996)

Academic Qualification

  • MBA Marketing, Institute of Business Administration, Karachi - 1994
  • BBA (Marketing), IBA Karachi - 1993

Research Interests

  • Marketing

Courses Taught

  • ADV. BRAND MANAGEMENT
  • BRAND MANAGEMENT
  • EXPERIENTIAL LEARNING PROGRAM
  • STRATEGIC MARKETING

Research Output

Journal Publication(s)

    Case(s)

      Book(s)

        Conference(s)

          Other(s)


            Projects

            List to come