Assistant Professor at Institute of Business Administration, Karachi (Apr-2018 to PRESENT)
Lecturer at Institute of Business Administration, Karachi (Mar-2015 to Apr-2018)
Teaching Fellow at IBA, Karachi (Jan-2013 to Mar-2015)
Academic Qualification
MSc (Marketing), Queen Mary University of London, UK - 2012
BBA (Marketing), Institute of Business Administration, Karachi - 2011
Research Interests
Marketing
Courses Taught
CONSUMER BEHAVIOR
EXPERIENTIAL LEARNING PROGRAM (ELP)
MARKETING ISSUES IN PAKISTAN
PRINCIPLES OF MARKETING
Research Output
Fatima Akhund "How Cultural Differences in Uncertainty Avoidance Affect Student Preferences Towards Price Promotions", 10th Asian Business Research Conference 2014, Oct 07, 2014, Bangkok, Thailand
