Dr. Hartmut H. Holzmuller, earned his Doctorate in and Dozentur (Fourth Level Academic Degree) from Wirtschafts universitat Wien, Vienna, Austria. He is interested in consumer and buyer behaviour research, exporting, culture and marketing, and marketing research methods. He has significant consulting experience in several service sectors, especially insurance, banking and utilities, as well as high-tech companies in the communication and production sector.
Current areas of research interest include cross-cultural consumer behaviour, export performance, and high-tech marketing. Most of his work has been published mainly in German language (8 books and more than 80 contributions). His papers have been published in the Journal of the Academy of Marketing Science, Journal of International Marketing, Management International Review and International Business Review.
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It is a great privilege and honor to be invited as a speaker to this year's IBAICM conference. I have to applaud the organizing committee to the format that allows close interaction between practitioners and scholars in the field of marketing. Unfortunately we lack this kind of conferences in Europe. Considering this unique opportunity, I plan to give a talk on "Market Driving", which is a further step in the development of market orientation of companies and hopefully stimulating for managers as well as fellow academics.

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"I am pleased and excited to participate in IBAICM 2014 to be held in Karachi. I commend IBA for hosting an international marketing conference. The venue provides an ideal platform for tstudents, academia and corporate to have meaningful discussions on innovative and path breaking marketing & brand building strategies. To understand global trends that impact and equip to compete, collaborate & cooperate in a complex and dynamic economic environment".

Qashif Effendi has over 19 years international experience of working at CEO, Director and General Management positions in top multinationals in the MENA and South Asia regions. He has worked with Chevron (formerly Caltex), Philips, Unilever, Tetley, 180 Degrees (a brand turnaround consultancy) and currently with Abu Dhabi National Industrial Projects company in Abu Dhabi, UAE.
During his career, he has turned around many ailing brands and taken them to great heights. Brands like Philips Whirlpool, Dalda Cooking Oil, Brooke Bond Supreme and Tetley achieved tremendous growth during his stewardship. He has also consulted for various companies such as Adamjee Insurance, Dollar Stationers, Shan Foods, Liberty Books and Szabist.
He is an alumni of IBA with a great passion for learning. He has been a visiting faculty at IBA, Szabist, CBM, Karachi University and Newport University for over 13 years teaching Brand Management, Advertising, Consumer Behavior and Strategic Marketing. He contributes regularly to national and international marketing journals and has spoken at several conferences and seminars as an expert in Marketing.
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"I am eagerly looking forward to participating in the 2nd International Conference on Marketing hosted by IBA in May 2014. The theme of the conference "Changing Marketing Paradigm" is extremely relevant of times we live in. I wish to thank IBA for inviting me to speak at the conference and look forward to sharing and learning from all those attending".

A consultant and a trainer with ten years of international work experience within the high technology, pharmaceutical, oil & gas and telecommunications industries. A marketing academic with eight years international teaching experience within reputable British, Far East and Middle East universities.

Maliha is Marketing Director at Pepsi for beverages in Pakistan and Afghanistan region

Commercial operation leader at Procter & Gamble