Recitation of the Holy Quran by Hasan Ashraf

Welcome Address by Conference Convener IBAICM 2014, Ms. Yasmin Zafar

Address by Keynote Speaker, Dr. Hartmut Holzmuller, Chair Marketing Department, Dortmund University, Germany.

"Market Driven or Market Driving: what can we learn from Starbucks, IKEA, and PUMA to increase firm performance?"

Address by Chief Guest, Begum Laila Sarfaraz, Philanthropist and Ex-President of APWA

Address by Dean & Director IBA, Dr. Ishrat Husain

Plaque distribution by Associate Dean Business Administration IBA, Dr. Mohammad Nishat

Address by Keynote Speaker, Dr. Khurram Sharif, Associate Professor of Marketing, Qatar University (via video conferencing from Qatar)

"Consumer Behavior Paradigm Shifts"

Panel discussion  on "Marketing to the Millennials"

Moderator: Mr.  Qashif Effendi, Abu Dhabi National Industrial Projects, UAE

Panel Members:

Ms. Yasmin Hyder, CEO of New World Concepts

Mr. Jamil Mughal,  Marketing Director at Mc Donalds

Mr. Taher A. Khan, Chairman and Founder of Interflow Group of Companies

Mr. Omer Abedin, Principle Consultant at Brand Hotline Inc.

Ms. Arshy Ahmad, former General Manager for L'Oreal Professional Salon Division

Q&A

Vote of Thanks & Plaque Distribution by Conference Convener, Ms. Yasmin Zafar

Session 3: Parallel Sessions

Advertising Session
Chaired by Dr. Zaki Rashidi

Consumer Behavior Session
Chaired by Dr. Zeenat Ismail

Brand Management Session 
Chaired by Dr. Shahzad Amin

Address by Respective Session Chair and Plaque Distribution

Tea and  Refreshments

Musical and Theatrical Performance-  IBA Students

Conference Gala Dinner IBA Main Campus 

Marketing Paradigm Session
Chaired by Dr. Huma Baqai

Consumer Behavior & Culture Session
Chaired by Dr. Amber Gul Rashid

Address by Respective Session Chair and Plaque Distribution

Panel discussion on "Marketing In Real Time"

Moderator: Ms. Samra Muslim, Free Lance Consultant for Marketing & Communications

Panel Members:
Faisal Sherjan, Director Strategy and Planning at Jang Group
Najwat Rehman, Brand Manager at Navitus
Salma Jafri, CEO of WordPL
Ejaz Aisi, Head of Operations at The Brand Crew Online Media
Muntazir Haider, Lead Consultant and Corporate Trainer at The Brand Consultants

Q&A

Vote of Thanks and Plaque Distribution by Associate Dean Business Administration IBA, Dr. Mohammad Nishat

Session 6: Closing

Address by Keynote Speaker, Dr. Jawaid Ghani, Professor KSBL
"Pakistan's Emerging Middle Class"

Address by Corporate Keynote Speaker, Ms. Roma Bhalwani, Group Communications & CSR, Vedanta Group, India
"The Business of Building Brands"

Address by Corporate Keynote Speaker, Mr. Aziz Jindani, P&G Pakistan
"Consumer Engagement"

Address by Corporate Keynote Speaker, Ms. Maliha Subhani, Marketing Director, PepsiCo Pakistan
"Changing the Game"

Closing Address and Plaque Distribution by Chairperson Marketing Department, Dr. Huma Amir

Note of Thanks and Certificate Distribution to Conference Organizers by Conference Convener,
Ms. Yasmin Zafar