logo
icm_logo
about
Contact us:text
Awards

bestpaper
  • 1. Overall Best Paper:
        Sarfaraz Kiyani

    2. Advertising:

    Print Media Political Advertisements in Pakistanís General Elections, 2013: A Qualitative Analysis
    Authors: Nabeel Ahmad & Shaista Waqar

    3. Brand:

    The Challenge of Creating And Sustaining Consumer Durablesí Brands In The BOP Segment
    Author: Nayyara Rahman

    4. Consumer Behavior:

    A Structural Approach on Compulsive Buying Behaviour
    Authors:
    Dr.Tariq Jalees*
    Ms.Ume Amen
    Ms.Qurat-ul-Ain Kazmi

    5. Consumer Behaviour and Culture:

    ĎThe Emerging Middle Class in Pakistan: How it Consumes, Earns, and Savesí
    Author: Dr. Jawaid Abdul Ghani

    6. Marketing Paradigm:

    "A Social Marketing Framework for the Development of Public Awareness Programs" - Pakistanís Perspective
    Author: Sarfraz Ali Kiyani

 

FOOTER
 
Home | Contact Us | Join us on  fb fb twitter
All rights reserved by IBA | Site designed by IBA-IS Dept.