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Awards

• 1. Overall Best Paper:
      Sarfaraz Kiyani
  
  2. Advertising:
  
  Print Media Political Advertisements in Pakistan’s General Elections, 2013: A Qualitative Analysis
  Authors: Nabeel Ahmad & Shaista Waqar
  
  3. Brand:
  
  The Challenge of Creating And Sustaining Consumer Durables’ Brands In The BOP Segment
  Author: Nayyara Rahman
  
  4. Consumer Behavior:
  
  A Structural Approach on Compulsive Buying Behaviour
  Authors:
  Dr.Tariq Jalees*
  Ms.Ume Amen
  Ms.Qurat-ul-Ain Kazmi
  
  5. Consumer Behaviour and Culture:
  
  ‘The Emerging Middle Class in Pakistan: How it Consumes, Earns, and Saves’
  Author: Dr. Jawaid Abdul Ghani
  
  6. Marketing Paradigm:
  
  "A Social Marketing Framework for the Development of Public Awareness Programs" - Pakistan’s Perspective
  Author: Sarfraz Ali Kiyani