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Call for Papers
“Changing Marketing Paradigm”

Institute of Business Administration, Karachi, Pakistan is pleased to invite you to the IBA International Conference on Marketing 2014 on "Changing Marketing Paradigms".
The IBAICM 2014 will take place in the vibrant city of Karachi at the new state-of-the-art renovated IBA Campus. The conference will feature keynote speakers, plenary sessions and parallel sessions. Our keynote speakers are eminent figures in their areas and hail from industry and renowned educational institutions around the world. The conference will provide an opportunity for participants to network with seasoned scholars and practitioners and gain from their experiences and practices. IBAICM 2014 will provide the platform for both Academia and Corporates, local and foreign to show case their learning and practices through Industry leaders presenting at key notes session, parallel session and plenary session. This diverse range of delegates and interchanging delegates will provide the opportunity for the both the sides to examine development, at ground zero and academia simultaneously. Where corporate leaders will share the experience through practical examples, situation based analysis-solution and results whereas through Research papers, academia will enlighten new dimension and will pave way into future, the ever evolving paradigm.

Conference Tracks 

  • Advertising
  • Bottom of the Pyramid Marketing
  • Brand Management
  • Consumer Behavior
  • Cross Cultural Marketing
  • Digital Marketing
  • Distribution
  • Entrepreneurial Marketing
  • Integrated Communication
  • International Marketing
  • Marketing Theory
  • Pricing
  • Retailing
  • Sales Management
  • Services marketing
  • Supply Chain Management
  • Tourism Marketing


Paper Submission Guidelines Click here to download adobe


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