|
 Dr
Mohammad Nishat - Associate Dean
The field of marketing is constantly changing;
today it's more about building customer
relation. In order to understand the constant
change and how to make marketing more effective
in today's world IBA is proud to hold its second
International Conference of Marketing. The
marketing techniques and tactics of today are
nowhere like the efforts by marketers of even
the recent past. Indeed marketing is undergoing
a paradigm shift as increased importance is
placed on quantitative results. The new paradigm
perspective is often related to relationship
marketing, customer experience management, or
network marketing. This conference will not only
provide insight on changing marketing paradigms
but will provide a platform where academia and
expertise will come together discussing the key
issues of the marketing field. The conference
aims to provide an opportunity to scholars,
faculty and researchers to benefit from
international experts.
This year the conference have reputed keynote
speakers that will present their views on
current marketing situation in Pakistan and
internationally and will share their experience
in the field. They will explain how media and
consumer behavior plays its part in bringing a
paradigm shift in marketing and how companies
and organizations were effect by the evolution
in the field.
The first International Conference in Marketing
was held back in 2012; here I would like to
acknowledge the hard work done by the Marketing
Department of IBA and its faculty members in
order to make the conference a success and a
source of learning for everyone. I hope this
year also IBA ICM is able to create awareness
about the marketing practices and how to make it
an effective way of communicating with customers
both in Pakistan and Internationally.
|
|
 Dr
Huma Amir - Chairperson Marketing
The Institute of Business Administration (IBA)
owns the glory of creating a stream of ingenuous
and talented marketers for Pakistan. We continue
to strive to develop and expand the potential of
our academia and with that, as a Department
Head, I feel proud to announce the second IBA
International Conference on Marketing in
Pakistan to be held at the Institute of Business
Administration, Karachi.
Marketing conferences aim to uncover key
strategies, new trends, and sustainable
practices. IBAICM 2014 aims to provide the
Marketing academia with an opportunity to
interact with and learn from the experiential
knowledge of professionals, prominent in the
field of Marketing and discover ways of applying
their education in the practical environment.
The conference also offers a chance to learn
about some uncovered, latent aspects of
Marketing in Pakistan.
IBAICM 2014 will feature keynote speakers,
plenary sessions and parallel sessions that will
provide a chance for participants to network
with the scholars and practitioners to gain a
wider and clearer perspective of the changing
paradigms within the Marketing field.
I, on behalf of the Marketing Department at IBA,
wish all conference participants avail this
opportunity to not only enrich their Marketing
knowledge but also use the learning in their own
specific environments.
|
