In a history that now crosses four decades, National Foods' success has been influenced by its focus on staying abreast of changing consumer needs, product development in line with the changing market trends and technological advancements.

Founded in the 1970's, the company still follows its founder's philosophy of staying true to the core needs of its consumers. This principle is what helps the company stay above the competition in this age of rapidly changing lifestyles, fueled by the rampant development of technology, where consumers are compelled to alter their eating habits.

Pepsi-Cola International (PCI) is Pakistan's leading beverages and snacks Company with an exciting and diverse beverages and snacks portfolio. It is the market leader in beverage and salty snacks and it continues to offer products that are loved by consumers of all ages. Some of the top brands include Pepsi, Mountain Dew, 7 UP, Lays and KurKure.

PCI is part of PepsiCo, the latter being a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in estimated annual retail sales. PepsiCo's main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the world.