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Faculty Achievement

Dr. Saima Husain
Assistant Professor and Chairperson – Marketing Department

Journal Publications:

  • Research paper titled, "'I once wore an angry bird T-shirt and went to read Qur'an': Asymmetrical institutional complexity and emerging consumption practices in Pakistan" published in Marketing Theory, January 27, 2019, available online on https://doi.org/10.1177/1470593118821717
  • Research paper titled, "Exploring brand symbolism amongst 10 year-old urban Pakistani children" published in Business Review, July-Dec 2018, Vol 13 Issue 2, p. 117-131.
  • Case study on "Veet: Facing a Cultural Challenge in Pakistan, published in the Emerald Emerging Markets Case Studies.
  • Case study on "AIESEC: The Experience Pakistan Challenge" published in the Emerald Emerging Markets Case Studies.