Faculty Achievement View More Faculty Achievements
Dr. Saima Husain
Assistant Professor and Chairperson – Marketing Department
- Research paper titled, "'I once wore an angry bird T-shirt and went to read Qur'an': Asymmetrical institutional complexity and emerging consumption practices in Pakistan" published in Marketing Theory, January 27, 2019, available online on https://doi.org/10.1177/1470593118821717
- Research paper titled, "Exploring brand symbolism amongst 10 year-old urban Pakistani children" published in Business Review, July-Dec 2018, Vol 13 Issue 2, p. 117-131.
- Case study on "Veet: Facing a Cultural Challenge in Pakistan, published in the Emerald Emerging Markets Case Studies.
- Case study on "AIESEC: The Experience Pakistan Challenge" published in the Emerald Emerging Markets Case Studies.