Faculty Profile

Dr. Ubedullah Khoso

Assistant Professor

Department: Marketing

Specialization: Marketing

Onboard Status: Available

Email: ukhoso@iba.edu.pk


Work Experience

  • Assistant Professor at Institute of Business Administration, Karachi (Dec-2022 to PRESENT)
  • Assistant Professor at SZABIST (Sep-2021 to Nov-2022)
  • Assistant Professor at Iqra University (Feb-2021 to Sep-2021)
  • Marketing Coordinator Muntajat BV - Qatar Chemical & Petrochemical at Muntajat BV - Qatar Chemical & Petrochemical (Apr-2016 to Dec-2016)
  • Assistant Manager at Atlas Honda (Jan-2014 to Jan-2015)

Academic Qualification

  • PhD Marketing, Aix Marseille University, France - 2020
  • MBA , SZABISt Karachi - 2014
  • BBA , - 2012

Research Interests

  • Marketing

Courses Taught

  • ADVANCED & APPLIED BUSINESS RESEARCH
  • APPLIED BUSINESS RESEARCH (QUANTITATIVE)
  • CONSUMER INSIGHTS
  • EXPERIENTIAL LEARNING PROGRAM (ELP)
  • METHODS IN BUSINESS RESEARCH
  • RESEARCH PHILOSOPHIES
  • TECHNOLOGY & OPERATION MANAGMENT

Research Output

Journal Publication(s)

  • Syed Ali Raza Hamid, Dr. Asim Shabir, Dr. Ubedullah Khoso, Farooq Ahmad ,"Food as an ingredient of well-being: from food and well-being to food well-being (FWB): a comparative study",International Journal of Pharmaceutical and Healthcare Marketing,Apr 12, 2024,,
  • Dr. Ubedullah Khoso, Dr. Asim Shabir ,"Scarcity Appeals in Cross-Cultural Settings: A Comprehensive Framework",Journal of International Marketing,Dec 26, 2023,,

Case(s)

    Book(s)

      Conference(s)

        Other(s)


          Projects

          List to come