Faculty Profile

Rimsha Bilal

Lecturer

Department: Marketing

Specialization:

Onboard Status: Available

Email: rbilal@iba.edu.pk


Work Experience

  • Management Associate at UBL
  • Lecturer at SZABIST (Aug-2015 to Jul-2019)

Academic Qualification

  • MSc , Institute of Business Administration, Karachi - 2013

Research Interests


Courses Taught

  • ADVERTISING
  • MARKETING ISSUES IN PAKISTAN
  • PRINCIPLES OF MARKETING

Research Output

  • Rimsha Bilal, Anek Lala "Impact of Green Purchase Intention of Pakistani Millennials on Buying Environmentally Friendly Products", International Review of Management and Business Research (IRMBR), Jun 30, 2020, Pakistan
  • Rimsha Bilal, Sundila Sadiq "The Impact of Online Social Media Presence of Academic Institutions in Karachi on Student’s Accessibility Perception and Decision to Enroll", 15th South Asian Management Forum, Sep 27, 2019, Sukkur, Pakistan

Projects

List to come