Assistant Professor and Chairperson - Marketing Department at Institute of Business Administration, Karachi (Aug-2023 to PRESENT)
Assistant Professor and Program Coordinator MS Marketing Program at Institute of Business Administration, Karachi (Feb-2022 to Jul-2023)
Assistant Professor at Institute of Business Administration, Karachi (Sep-2020 to Jan-2022)
Assistant Professor and Student Counselor at Institute of Business Administration, Karachi (Feb-2019 to Sep-2020)
Lecturer and Student Counselor at Institute of Business Administration, Karachi (Jul-2018 to Feb-2019)
Lecturer at Institute of Business Administration, Karachi (Aug-2005 to Jun-2018)
Assistant Product Manager at Clarus (Pvt) Ltd (Mar-2005 to Jul-2014)
Academic Qualification
PhD , IMT Ghaziabad/Grenoble Ecole De Management - 2018
MBA (Marketing), Institute of Business Administration, Karachi - 2004
BBA (Marketing), Institute of Business Administration, Karachi - 2003
Research Interests
Courses Taught
ADVANCE BRAND MANAGEMENT
BRAND MANAGEMENT
BRANDING AND CREATIVE CORPORATE COMMUNICATION
CONSUMER BEHAVIOR
CULMINATING EXPERIENCE II
EXPERIENTIAL LEARNING PROGRAM (ELP)
MARKETING ISSUES IN PAKISTAN
MBA PROJECT
METHODS IN BUSINESS RESEARCH
MARKETING STRATEGY
PRINCIPLES OF MARKETING
Research Output
Summary of Journal Publication
2018
2019
2020
2021
Category
# of Publications
JPI
Not in HJRS
1
0
Total
1
0
Category
# of Publications
JPI
Not in HJRS
1
0
Total
1
0
Journal Publication(s)
Dr. Nida Aslam Khan ,"Outbreak of COVID 19: Its impact on Brand Health and Marketing Communications",Ebook: Short Notes on the Economy During the Covid-19 Crisis,Apr 05, 2020,Pakistan,
Dr. Nida Aslam Khan, Jami Moiz ,"The Curious Case of Capri Face Wash",IBA Business Review,Nov 06, 2018,Pakistan,Karachi
Dr. Nida Aslam Khan, Jami Moiz ,"The Discourse: Doing it Differently - the Oreo Princess Campaign",IBA Business Review,Jun 30, 2016,Pakistan,Karachi
Jami Moiz, Dr. Nida Aslam Khan ,"Lays: Halal/Haram Crisis",IBA Business Review,Jun 01, 2014,Pakistan,Karachi
Dr. Nida Aslam Khan, Humayun Sultan Ansari ,"Targeting Sensitive Groups and Social Issues: An Exploratory Study of Pakistani Market",Interdisciplinary Journal of Contemporary Research in Business (IJCRB),Aug 01, 2011,,
Case(s)
Dr. Nida Aslam Khan, Jami Moiz, Qashif Effendi ,"Reem Ka Steam: Penetrating the Branded Rice Industry of Pakistan",WARC Prize for Asian Strategy, Entrant, 2018,Sep 05, 2018,,
Dr. Nida Aslam Khan ,"Marketing a Tabooed Product: Tackling the Consumer Mindset in Pakistan",Asian Journal of Management Cases,Sep 01, 2018,India,
Book(s)
Conference(s)
Dr. Sana Tauseef, Dr. Nida Aslam Khan, KANZA SOHAIL ,"Student performance and Student evaluation of instruction: moderating effect of faculty type.",SBS International Conference,Jun 24, 2022,,
Dr. Nida Aslam Khan, Jami Moiz ,"Promotional Industry Merchandise – Market Expansion Vs. Market Development: The Case Of Crescent Enterprises",North American Case Research Association,Oct 08, 2020,United States,
Jami Moiz, Dr. Nida Aslam Khan ,"Nutrilov: The Dilemma of Healthy Packaging for Granola Bars",North American Case Research Association,Oct 08, 2020,United States,
Dr. Nida Aslam Khan, Jami Moiz ,"Rooh Afza – Tumbling Forward with Heritage",2018 Proceedings of the North American Case Research Association,Oct 04, 2018,United States,Orlando
Dr. Nida Aslam Khan ,"Novella Chocolate: How not to be a Novice in Chocolate Industry",7th Asian Management Research and Case Conference; Convergence or Divergence: Emerging Trends in Management Research and Cases In Asia. Sub Theme: China One Belt, One Road Initiative: Implications for Management & Organizations in Asia,Mar 23, 2018,Pakistan,Bhurban
Dr. Nida Aslam Khan ,"Animosity in the Indo-Pak Region: The Role of Product Knowledge",International Conference on Contemporary Issues in Business & Economics (ICCIBE),Jul 14, 2018,Turkey,Tokat
Jami Moiz, Dr. Nida Aslam Khan ,"Bake Parlor Goes Italian – Boosting the Pasta Category In Pakistan",2018 Proceedings of the North American Case Research Association,Oct 04, 2018,United States,Orlando
Dr. Nida Aslam Khan, Jami Moiz ,"Tariq Books: Responding to Changing Market Dynamics",NACRA 59th Annual Meeting 2017,Oct 19, 2017,United States,Chicago
Dr. Nida Aslam Khan ,"Dunkin Donuts: Shake it with Caramel",NACRA 59th Annual Meeting 2017,Oct 19, 2017,United States,Chicago
Jami Moiz, Dr. Nida Aslam Khan ,"Entrepreneurship vs. Sustainable Entrepreneurship: The Case of Indus Pencils Industries (Pvt.) Limited",16th International Entrepreneurship Forum (IEF),Sep 14, 2017,Nepal,Kathmandu
Jami Moiz, Dr. Nida Aslam Khan ,"Issues and Challenges of Governance in South Asia",14th South Asian Management Forum 2017 (SAMF 2017) Governance and Public Policy - Role of Management Development,Apr 24, 2017,Maldives,Male
Dr. Nida Aslam Khan ,"Building a brand of quick service restaurant [QSR]: a new trend in Karachi",1st National Research Conference,Mar 14, 2015,Pakistan,Islamabad
Dr. Nida Aslam Khan ,"The Milk Chocolate Market: Exploring the Urban Pakistani Consumer",2015 Annual Conference of the Emerging Markets Conference Board: Emerging Markets 2015; on the Theme "Redefining Value in Emerging Markets",Jan 20, 2015,United Arab Emirates,Dubai
Dr. Nida Aslam Khan ,"Contraceptives Social Marketing:Tackling the Consumer Mindset in Pakistan Biogenics (Pvt) Ltd",4th Asian Management Research and Case (AMRC) Conference: Management Issues in Emerging Markets for Sustainable Business,Jan 10, 2015,Malaysia,Penang
Dr. Nida Aslam Khan ,"The Effectiveness of Generational Segmentation in Telecommunication Sector: an Exploratory Study of Pakistani Market",LCBR European Marketing Conference,Aug 16, 2013,Germany,Frankfurt
Dr. Nida Aslam Khan ,"Case study on Younus Textile Mills",2013 AJMC International Case Conference on Contemporary Management Practices,Jan 19, 2013,Pakistan,Lahore
Dr. Nida Aslam Khan ,"Are Consumers Dominating the Balance of Power in the Marketplace: An Exploratory Study of Pakistani Market",Eurasia Economics and Business Society 2011 (EBES 2011) Conference.,Jun 01, 2011,Turkey,Istanbul
Hira Channa, Dr. Nida Aslam Khan, Marium Rafique, S. Tariq bin Shahid, Ather Sheikhani ,"Case Study on Osman Malik- New Malik Automobiles [Presented in absentia]",International Conference on Management of MSMEs, Institute of Management Technology.,Sep 17, 2010,India,Nagpur
Dr. Nida Aslam Khan ,"Is the Traditional Development of Brand Loyalty Dying: A Study of Food and Beverages Category in Pakistan", ,Jul 12, 2010,Finland,Oulu