Faculty Profile

Dr. Nida Aslam Khan

Assistant Professor and Chairperson - Marketing Department

Department: Marketing

Specialization:

Onboard Status: Available

Email: nakhan@iba.edu.pk


Work Experience

  • Assistant Professor and Chairperson - Marketing Department at Institute of Business Administration, Karachi (Aug-2023 to PRESENT)
  • Assistant Professor and Program Coordinator MS Marketing Program at Institute of Business Administration, Karachi (Feb-2022 to Jul-2023)
  • Assistant Professor at Institute of Business Administration, Karachi (Sep-2020 to Jan-2022)
  • Assistant Professor and Student Counselor at Institute of Business Administration, Karachi (Feb-2019 to Sep-2020)
  • Lecturer and Student Counselor at Institute of Business Administration, Karachi (Jul-2018 to Feb-2019)
  • Lecturer at Institute of Business Administration, Karachi (Aug-2005 to Jun-2018)
  • Assistant Product Manager at Clarus (Pvt) Ltd (Mar-2005 to Jul-2014)

Academic Qualification

  • PhD , IMT Ghaziabad/Grenoble Ecole De Management - 2018
  • MBA (Marketing), Institute of Business Administration, Karachi - 2004
  • BBA (Marketing), Institute of Business Administration, Karachi - 2003

Research Interests


Courses Taught

  • ADVANCE BRAND MANAGEMENT
  • BRAND MANAGEMENT
  • BRANDING AND CREATIVE CORPORATE COMMUNICATION
  • CONSUMER BEHAVIOR
  • CULMINATING EXPERIENCE II
  • EXPERIENTIAL LEARNING PROGRAM (ELP)
  • MARKETING ISSUES IN PAKISTAN
  • MBA PROJECT
  • METHODS IN BUSINESS RESEARCH
  • MARKETING STRATEGY
  • PRINCIPLES OF MARKETING

Research Output


Journal Publication(s)

  • Dr. Nida Aslam Khan ,"Outbreak of COVID 19: Its impact on Brand Health and Marketing Communications",Ebook: Short Notes on the Economy During the Covid-19 Crisis,Apr 05, 2020,Pakistan,
  • Dr. Nida Aslam Khan, Jami Moiz ,"The Curious Case of Capri Face Wash",IBA Business Review,Nov 06, 2018,Pakistan,Karachi
  • Dr. Nida Aslam Khan, Jami Moiz ,"The Discourse: Doing it Differently - the Oreo Princess Campaign",IBA Business Review,Jun 30, 2016,Pakistan,Karachi
  • Jami Moiz, Dr. Nida Aslam Khan ,"Lays: Halal/Haram Crisis",IBA Business Review,Jun 01, 2014,Pakistan,Karachi
  • Dr. Nida Aslam Khan, Humayun Sultan Ansari ,"Targeting Sensitive Groups and Social Issues: An Exploratory Study of Pakistani Market",Interdisciplinary Journal of Contemporary Research in Business (IJCRB),Aug 01, 2011,,

Case(s)

  • Dr. Nida Aslam Khan, Jami Moiz, Qashif Effendi ,"Reem Ka Steam: Penetrating the Branded Rice Industry of Pakistan",WARC Prize for Asian Strategy, Entrant, 2018,Sep 05, 2018,,
  • Dr. Nida Aslam Khan ,"Marketing a Tabooed Product: Tackling the Consumer Mindset in Pakistan",Asian Journal of Management Cases,Sep 01, 2018,India,

Book(s)


    Conference(s)

    • Dr. Nida Aslam Khan, Jami Moiz ,"Promotional Industry Merchandise – Market Expansion Vs. Market Development: The Case Of Crescent Enterprises",North American Case Research Association,Oct 08, 2020,United States,
    • Jami Moiz, Dr. Nida Aslam Khan ,"Nutrilov: The Dilemma of Healthy Packaging for Granola Bars",North American Case Research Association,Oct 08, 2020,United States,
    • Dr. Nida Aslam Khan, Jami Moiz ,"Rooh Afza – Tumbling Forward with Heritage",2018 Proceedings of the North American Case Research Association,Oct 04, 2018,United States,Orlando
    • Dr. Nida Aslam Khan ,"Novella Chocolate: How not to be a Novice in Chocolate Industry",7th Asian Management Research and Case Conference; Convergence or Divergence: Emerging Trends in Management Research and Cases In Asia. Sub Theme: China One Belt, One Road Initiative: Implications for Management & Organizations in Asia,Mar 23, 2018,Pakistan,Bhurban
    • Dr. Nida Aslam Khan ,"Animosity in the Indo-Pak Region: The Role of Product Knowledge",International Conference on Contemporary Issues in Business & Economics (ICCIBE),Jul 14, 2018,Turkey,Tokat
    • Jami Moiz, Dr. Nida Aslam Khan ,"Bake Parlor Goes Italian – Boosting the Pasta Category In Pakistan",2018 Proceedings of the North American Case Research Association,Oct 04, 2018,United States,Orlando
    • Dr. Nida Aslam Khan, Jami Moiz ,"Tariq Books: Responding to Changing Market Dynamics",NACRA 59th Annual Meeting 2017,Oct 19, 2017,United States,Chicago
    • Dr. Nida Aslam Khan ,"Dunkin Donuts: Shake it with Caramel",NACRA 59th Annual Meeting 2017,Oct 19, 2017,United States,Chicago
    • Jami Moiz, Dr. Nida Aslam Khan ,"Entrepreneurship vs. Sustainable Entrepreneurship: The Case of Indus Pencils Industries (Pvt.) Limited",16th International Entrepreneurship Forum (IEF),Sep 14, 2017,Nepal,Kathmandu
    • Jami Moiz, Dr. Nida Aslam Khan ,"Issues and Challenges of Governance in South Asia",14th South Asian Management Forum 2017 (SAMF 2017) Governance and Public Policy - Role of Management Development,Apr 24, 2017,Maldives,Male
    • Dr. Nida Aslam Khan ,"Building a brand of quick service restaurant [QSR]: a new trend in Karachi",1st National Research Conference,Mar 14, 2015,Pakistan,Islamabad
    • Dr. Nida Aslam Khan ,"The Milk Chocolate Market: Exploring the Urban Pakistani Consumer",2015 Annual Conference of the Emerging Markets Conference Board: Emerging Markets 2015; on the Theme "Redefining Value in Emerging Markets",Jan 20, 2015,United Arab Emirates,Dubai
    • Dr. Nida Aslam Khan ,"Contraceptives Social Marketing:Tackling the Consumer Mindset in Pakistan Biogenics (Pvt) Ltd",4th Asian Management Research and Case (AMRC) Conference: Management Issues in Emerging Markets for Sustainable Business,Jan 10, 2015,Malaysia,Penang
    • Dr. Nida Aslam Khan ,"The Effectiveness of Generational Segmentation in Telecommunication Sector: an Exploratory Study of Pakistani Market",LCBR European Marketing Conference,Aug 16, 2013,Germany,Frankfurt
    • Dr. Nida Aslam Khan ,"Case study on Younus Textile Mills",2013 AJMC International Case Conference on Contemporary Management Practices,Jan 19, 2013,Pakistan,Lahore
    • Dr. Nida Aslam Khan ,"Are Consumers Dominating the Balance of Power in the Marketplace: An Exploratory Study of Pakistani Market",Eurasia Economics and Business Society 2011 (EBES 2011) Conference.,Jun 01, 2011,Turkey,Istanbul
    • Hira Channa, Dr. Nida Aslam Khan, Marium Rafique, S. Tariq bin Shahid, Ather Sheikhani ,"Case Study on Osman Malik- New Malik Automobiles [Presented in absentia]",International Conference on Management of MSMEs, Institute of Management Technology.,Sep 17, 2010,India,Nagpur
    • Dr. Nida Aslam Khan ,"Is the Traditional Development of Brand Loyalty Dying: A Study of Food and Beverages Category in Pakistan", ,Jul 12, 2010,Finland,Oulu

    Other(s)


      Projects

      List to come