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THE LIBRARIES
The IBA libraries
contain more than 40,000 books and more than 50 journals( on
business management, marketing, social sciences, computer
science and related subjects. Recently IBA purchased EBSCO
Host which is one the most powerful database and has around
5000 online journals with full text. The database of World
Advertising Research Center (WARC) is also available that
contains thousands of case studies. Beside a number of
online books are available through HEC DIGITAL LIBRARY.
IBA
has also launched a Virtual library on its portal and is
providing assistance to faculty member, researchers and
students. |
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