Marshmallow Challenge executed by Dr. Najam A. Anjum in BBA FME class at CED

Marshmallow Challenge executed by Dr. Najam A. Anjum in BBA FME class at CED

The Marshmallow Challenge executed by Dr. Najam A. Anjum in the BBA FME class at CED.

5th November 2015: BBA FME students understood the true meaning of prototyping, experimentation and effectuation when they were asked to build a tower with the help of 20 sticks of raw spaghetti, a meter of tape, a meter of thread, and a marshmallow. Introduced in IBA-CED by Dr. Najam A. Anjum, the Marshmallow Challenge, in a very enjoyable manner, conveyed the message of effectual entrepreneurship. More specifically, how causal differs from effectual, meaning, when should extensive planning be avoided and experimentation or trial and error approach should be preferred.

Students were divided into six groups with three to four members each and were given 20 minutes to complete the structure with the help of provided material. The tallest free standing and stable tower won a prize and the learning points were discussed afterwards. Students explained how the process got unfolded during the exercise and what the key takeaways were. The class ended with the students enjoying the leftover marshmallows. It was an hour and a half full of lessons in teamwork, innovation, and effectuation. All of that with lots of enjoyment.

Marshmallow Challenge executed by Dr. Najam A. Anjum in BBA FME class at CED