INSIGHT A two-day event concluded by The Human Resource Club
19-20 March: On March 20, the Human Resource Club concluded their two-day event, Insight, which was the first of its kind. Conceptualized by the office bearers of the HR Club, Insight aimed at creating the ultimate cross-functional business experience.
At the beginning of the event, the participating teams were allotted a business each. This year the simulation was based on international fast food chains - KFC, McDonald's, Subway and Pizza hut. The simulation included tasks ranging from deciding where to locate a potential branch to answering rapid-fire questions posed by television anchors and journalists. The purpose of Insight was to give the participants a firsthand experience of the thinking process that decision makers in corporations go through every day.
The event consisted of four tasks in total which were further divided into subtasks; each one of the tasks focused on a specific aspect of running a business.
"Defrost", the first task, consisted of two subtasks. In the first one, teams were provided maps, which had already existing locations of their food chains and a few potential locations for a new branch, and list of pros and cons for each potential location; based on this, they had to decide where to locate their new branch and give an oral presentation to defend their choice. The second subtask was about improving profitability. "Marinate", the second task, was also comprised of two subtasks: coming up with an innovative product and effectively advertising it. The third task for the day and by far the most challenging one was "Grill," which entailed a series of public image crises that the participants had to face one after the other; the participants were judged on their ability to think on their feet and save their brand image by avoiding any repercussions.
The final task, which took place on the second day was "Garnish". Encapsulating the recruitment experience, the last task provided teams with job descriptions of vacancies at their respective businesses along with a bunch of resumes. Out of these they had to shortlist 10 candidates, conduct interviews, and decide who to hire.
Although most of the participants were high-school students, they far outdid the expectations of the organizers; the solutions that participants came up with on the spot exceeded what the organizers were expecting in terms of complexity and analytical depth. Their ability to work in teams was commendable as the winning team consisted of participants who had registered individually, implying that even though they did not know each other yet they managed to overcome obstacles and showed better teamwork and coordination than all other teams competing against them.