P&G showcase its brand Head & Shoulder in collaboration with IBAMC
On 1st of September 2016, Procter and Gamble approached IBA-Main Campus to advertise their brand, Head and Shoulders, in collaboration with the IBA Marketing Club.
The stall was placed at IBA's famous "Shed Area". An excited crowd was seen around it. To attract the audience, poster of Bollywood star, Ranvir Singh, was on display where students were encouraged to take pictures with the prompts available.
The session was specifically organized for the male student body. They were invited to get their hair styled for free and were asked to get themselves clicked before the styling was done before and after to compare the result and know the importance of grooming.
Students took part enthusiastically and appreciated the activity carried out on campus. At the end, students had beaming faces with a free Head & Shoulders shampoo bottle along with a goodie bag.