Guest Speaker session on B2B Marketing by Mr. Rishi Pardal

November 28, 2019: VP Apparel Division, Avery Dennison RBIS Mr. Rishi Pardal was the guest speaker for the B2B Marketing class conducted by Visiting Faculty IBA Mr. Adnan Ahmed. Avery Dennison is a Fortune 500 US Company which is a global leader and manufacturer of pressure-sensitive adhesive materials, apparel branding labels and tags, RFID inlays, and specialty medical products. Mr. Pardal is a highly successful global leader currently based in Hong Kong and is a member of Avery Dennison's management committee. Mr. Pardal has a rich experience both in B2B and B2C and has also worked for Hindustan Unilever for 14 years in senior management positions.

This was a highly interactive session with students being made aware of the recent insights on how to create enterprise value, how to develop sustainable value in B2B as well as how to create your own personal value. Students responded enthusiastically to Mr. Pardal's presentation, which was full of practical examples from his professional life and helped the students understand the current trends in B2B Marketing.