National Campus Drives


In view of last year’s success of IBA Marketing Club’s signature event, the IBA Branding and Advertising Conference (IBAC), the IMC and IBAC team have decided to take the event up a notch this year by conducting it on a national level. For this reason, a team of 8 members, including the Manager, Assistant Manager and CFO of IMC, took it upon themselves to visit renowned universities and schools of Lahore, Islamabad and Faisalabad and invite them to participate in the event. The campus drives took place from the 30th of January to the 4th of February 2016.

Day 1:
The team arrived at Lahore and began the campus drives by visiting the National University of Modern Languages. The event was explained to the Marketing Head and posters were placed all around campus for students to see. The team then moved on to Pak Aims , also known as The Institute of Management Sciences, where a meeting with the chancellor took place. The City School Paragon Campus was the next stop where, due to security issues, the team deposited the posters to the administration who would later put them up around campus. The drives for the day ended with the team visiting the Lahore School of Management Sciences (LUMS).

Day 2:
The day started off with a meeting with the registrar of Lahore Grammar School; the team invited A-level students to the event and put up posters along the A-level section hallways. The Lahore Leads University was invited after, followed by an extended visit to the Punjab University. The team met the chancellors of two departments, the Institute of Business Administration (IBA) and the Institute of Business Information and Technology (IBIT) where the team also conducted sessions for students in between their classes. After visiting the National University of Computer and Emerging Sciences (FAST-NU) and dropping off a few posters there, the team made a final visit to the Lahore American School and met with the guidance counselor, Ms. Mirrell Desjardins who welcomed the team with hospitality.

Day 3:
The team soon set off towards Faisalabad and made a visit to the University of Agriculture and the National Textile University. The event was explained to the chancellors and posters were put up before leaving for Islamabad.

Day 4:
The team only had a day to visit the institutes in Islamabad and started the day by visiting the National University of Science and Technology (NUST) and met Ms. Nada Naeem, the point of contact at NUST. The Headstart A-level section was visited next and the student counselors were informed of the event so they could prepare a team for the conference. Simultaneously, the Management Development Institute was paid a visit by half of the Campus Drives Team as the other half was headed towards Headstart. The National Campus Drives for IBAC 2.0 came to an end with Bahria University where again, the team formally invited the university through the administration and also put up posters around the campus.

The overall feedback was positive and hopeful, especially from NUML, Pak Aims and Punjab University whose managements claimed to do their best to send in a team and formally partner with the IBAC. For the universities and schools the team could not visit, the academic partnership proposal, invitation letter and posters will be sent in through mail so that no stone is left unturned in taking this event up to a national platform. The IBA Marketing Club hopes to see the second edition of IBAC flourish and outshine the original event, with as many as twofold registrations as in the last one.