Guest Speaker Session on ‘A real live case in Advertising’ by Ms. Nazia Ahmed


The Head of Account Management at HeadLion (PVT) Ltd., Ms. Nazia Ahmed was the Guest Speaker in the Advertising class of “Fall 2015”. Currently working as the Head of Account Management, she looks after the strategy, creative and account management departments.

Having an immense experience of 23 years in the advertising industry, working with companies like Ogilvy & Mather and Interflow Communications, she had the opportunity to work with brands like Pepsi Cola, Ponds, Dove, Ufone, Cadbury, Pakistan Cables, KESC, Lays, Kurkure, A1 Karak Chai, Olpers Lassi, and many more and have been part of many 360 degree campaigns.

The session focused on the structure of an advertising agency and the roles and responsibilities of each department. A live case of Millac powdered milk was discussed in which the class learnt how a client brief is converted into a 360 degree marketing campaign. The session was highly interactive and the class enjoyed getting to know how demanding and challenging, yet fulfilling the job of an advertising agency is.

On behalf of the Class and our Professor, Ms. Alia Hasan, I would like to thank Ms. Nazia Ahmed for honoring us with her presence and an informative, interactive session.