SAIMA HUSAIN

Email: shusain@iba.edu.pk

OBJECTIVE: To develop myself as a researcher and an academician.

EDUCATION:

• 2000; MBA in Marketing, Institute of Business Administration, Karachi
• 1999; BBA (Hons.) in Marketing, Institute of Business Administration, Karachi

TEACHING EXPERIENCE:

July2008- to date; Institute of Business Administration, Karachi

· Lecturer

Full Time Faculty Member in the Marketing Department

Have taught the following courses to the BBA and the MBA students:

· Consumer Behavior (BBA elective course)

· Methods in Business Research (BBA core course)

· Marketing Issues in Pakistan (BBA core course)

· Principles of Marketing (BBA core course)

· Marketing Theory & Practice (MBA core course)

· Media Management (MBA elective)

· Patron of the Community Welfare Society

Responsible for guiding students towards various community welfare activities, organize an annual mega fund raiser, IBA Charity Carnival.

· Mentor

Have been mentoring the fresh students since August 2008 regarding their course choices and other issues

Aug 2006- May 2008; Institute of Business Administration, Karachi

Lecturer

Full Time Faculty Member in the Social Sciences Department

Have taught the following courses to the BBA students:

· Speech Communication

· Social Psychology

· English Grammar

· English Composition

March 2006-May 2006; Institute of Business Administration, Karachi

Lecturer

Visiting Faculty Member in the Management Department

Assisted a senior teacher for the Entrepreneurship course in the MBA program

Jan 2004-May 2004; College of Business Management, Karachi

Lecturer

Visiting Faculty Member

Taught Principles of Marketing to the BBA students

Sept 2002-May 2003, PAF-KIET, Karachi

Taught Business Communication as a part of the Berlitz Team

WORK EXPERIENCE:

Feb 2002-Sept 2002; Berlitz Language Center, Karachi

Assistant Marketing Manager

Responsibilities Included:

• Developing a Marketing program for introduction of new foreign language courses
• Developing & training student counselors to induce enrollment
• Developing small scale marketing programs to attract students for enrollment to various foreign language courses
• Liaison with Advertising Agency to develop display materials and print adverts.

May 2001-Jan 2002; Gul Ahmed Textile Mills (Pvt.) Ltd, Karachi

Assistant Manager Export Marketing

Responsibilities Included:

• Looking after customers in the Benelux Region
• Coordinating with the production department
• Market Development & Product Development in the Benelux Region
• Partial involvement & order processing of French customers.

WORKSHOPS/ CONFERENCES & SYMPOSIUMS ATTENDED:

· Presented a research paper titled ‘Towards a Better Understanding of BOP Consumers in Pakistan’ at the “10^th IAMB Conference,” held in Istanbul, Turkey, June 20-22, 2011.

· Contributed and presented a case study titled ‘National Recipe Masala’ to the “International AJMC Conference,” held at LUMS, Karachi, May 24-26, 2011.

· Three day workshop on “Writing Case Study”, conducted by Dr Ehsan from LUMS in June 2010 at IBA

· Day long workshop on “Market Research for Better Decision Making”, Oct 05, 2009, conducted by Dan Healy, CEO of Real Opinions

· Three days workshop on “Case Based Teaching Methodology”, May 2009, arranged by LUMS

· Five days workshop on “Development and Use of Case Study Method in Business School Environment”, April 2009, arranged by the HEC at IBA

· Day long workshop on “Performance Management”, January 31, 2009, arranged by the IBA

· MARCON, January 28-29, 2009, arranged by the Marketing Association of Pakistan

· BUYOLOGY symposium, February 2009 by Martin Lindstrom

· Four days workshop on “Writing Research Proposals”, Nov 2008, arranged by the HEC

· Three days workshop on “Qualitative Research Methodology”, January 2008, arranged by IBA

RESEARCH WORK ACCEPTED AT CONFERENCES:

• Case Study on ‘National Recipe Masala’ accepted at AJMC Conference in Lahore, Pakistan, May 24-26, 2011
• Research Paper titled ‘ Towards a Better Understanding of BOP Consumers in Pakistan,’ accepted at 10^th IAMB Conference in Istanbul, Turkey June 20-22, 2011
• Research Paper titled ‘Impact of PDDC in Promoting Entrepreneurship in Pakistan: A Case Study of Dairy Farmers,’ accepted at the 6th European Conference on Innovation and Entrepreneurship (ECIE 2011), Scotland, UK, September 15-16, 2011